If you’re like many hustlers, you probably have a million ideas in your head for what you might want to start on the side. Whether it’s a food truck or a eCommerce site or a kiosk in the mall, your head is full of ideas to the point that it might actually be paralyzing you.
The key to wrangling your thoughts is to start plucking these ideas out of your head and putting them on paper. Then you need to analyze each one and decide whether it’s something you want to pursue or if it’s something you believe will not work.
The goal of this exercise is to go through your list of ideas and settle on one that you think gives you the best chance for success. Then execute it, as cheaply and quickly as possible, to find out if it will work. If it does, fantastic! If it doesn’t, move onto the next one best opportunity.
So how do you analyze these opportunities? […]