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quarterly profits are up by 20% in the second quarter

Is The Frugal Movement Over?

I smell doom for the frugality movement in the air. Like Donald Trumps hair, it was only a matter of time before the whole thing blew over and exposed some bare flesh beneath. Two years ago when the economy tanked, everyone rushed towards coupons, the size of newly built homes actually fell for the first time in decades and Americans began saving money. But that all seems to be going the side of the do-do bird. What am I talking about? Well, Starbucks has announced that its quarterly profits are up by 20% in the second quarter. […]