online sales - Online Basics

Online Basics Every New Business Needs

Starting a new business can be scary when you see seemingly successful operations closing up shop even in good economic times. This is why it’s so important to get it right from the start. Among the many things necessary for getting your new business right is to have a few online basics.

Most of what you need involves eCommerce solutions. After all, the Internet is one of the most widely used tools in the world for personal and business purposes, and any business looking to succeed needs to take advantage of this fact. Make sure you have a good online presence with links back to your site, printed receipts at your store that invite customers to use the site, and provide incentives for new customers to sign up for emails. This will all help ensure your business doesn’t pull up stakes any time soon. […]

business-growth - business

Is Your Side Hustle Ready For Prime Time?

If you’re like many hustlers, you probably have a million ideas in your head for what you might want to start on the side. Whether it’s a food truck or a eCommerce site or a kiosk in the mall, your head is full of ideas to the point that it might actually be paralyzing you.

The key to wrangling your thoughts is to start plucking these ideas out of your head and putting them on paper. Then you need to analyze each one and decide whether it’s something you want to pursue or if it’s something you believe will not work.

The goal of this exercise is to go through your list of ideas and settle on one that you think gives you the best chance for success. Then execute it, as cheaply and quickly as possible, to find out if it will work. If it does, fantastic! If it doesn’t, move onto the next one best opportunity.

So how do you analyze these opportunities? […]

international-business - eCommerce

Going International with Your eCommerce Store

Online shopping has exploded in the past decade. The demand for a wider selection of products, better prices, and convenience has created an entirely new marketplace. However, you may be missing out on a whole other audience if you’re not paying attention to the potential of international customers. For example, according to the New York Times, online shopping in China skyrocketed into a $211 billion business in 2012, making the country one of the world’s foremost nations of online shoppers. There is potentially a hidden customer base you may not even know exists, and if you don’t take steps to make your business accessible to international shoppers, they may never find you either. […]